{
  "name": "Black Friday 2026: o desconto é real? (cloo.be)",
  "generated_at": "2026-11-04T21:55:32.820Z",
  "black_friday": "2026-11-27",
  "reference_period": {
    "from": "2026-10-18",
    "to": "2026-10-27"
  },
  "method": "Preço de cada produto comparado com a média dos preços diários dele de 2026-10-18 a 2026-10-27. Mais barato ou mais caro = diferença de 5% ou mais. Variações acima de 80% descartadas.",
  "products_with_reference": 46360,
  "now": {
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    "avg_change_pct": 0.9,
    "cheaper_pct": 10,
    "same_pct": 77.2,
    "pricier_pct": 12.8
  },
  "by_announced_discount": [
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      "slug": "ate-19",
      "label": "Até 19% ou sem desconto",
      "products": 6826,
      "avg_change_pct": 2.6,
      "cheaper_pct": 7,
      "same_pct": 74.9,
      "pricier_pct": 18.1
    },
    {
      "slug": "20-39",
      "label": "20% a 39%",
      "products": 5530,
      "avg_change_pct": 0.5,
      "cheaper_pct": 13,
      "same_pct": 75.5,
      "pricier_pct": 11.5
    },
    {
      "slug": "40-59",
      "label": "40% a 59%",
      "products": 5320,
      "avg_change_pct": -0.2,
      "cheaper_pct": 10.8,
      "same_pct": 79.4,
      "pricier_pct": 9.8
    },
    {
      "slug": "60-mais",
      "label": "60% ou mais",
      "products": 3010,
      "avg_change_pct": -0.4,
      "cheaper_pct": 9.8,
      "same_pct": 81.6,
      "pricier_pct": 8.6
    }
  ],
  "by_category": [
    {
      "id": 100629,
      "slug": "alimentos-e-bebidas",
      "name": "Alimentos e Bebidas",
      "products": 590,
      "avg_change_pct": 2.6,
      "cheaper_pct": 15.1,
      "same_pct": 59,
      "pricier_pct": 25.9
    },
    {
      "id": 100001,
      "slug": "saude",
      "name": "Saúde",
      "products": 766,
      "avg_change_pct": 5,
      "cheaper_pct": 7.4,
      "same_pct": 71.4,
      "pricier_pct": 21.1
    },
    {
      "id": 100011,
      "slug": "moda-masculina",
      "name": "Moda Masculina",
      "products": 533,
      "avg_change_pct": 1.7,
      "cheaper_pct": 6,
      "same_pct": 76.2,
      "pricier_pct": 17.8
    },
    {
      "id": 100534,
      "slug": "relogios",
      "name": "Relógios",
      "products": 301,
      "avg_change_pct": 1.7,
      "cheaper_pct": 3.7,
      "same_pct": 80.1,
      "pricier_pct": 16.3
    },
    {
      "id": 100010,
      "slug": "eletrodomesticos",
      "name": "Eletrodomésticos",
      "products": 939,
      "avg_change_pct": 1.1,
      "cheaper_pct": 14.2,
      "same_pct": 70,
      "pricier_pct": 15.9
    },
    {
      "id": 100637,
      "slug": "esportes-e-lazer",
      "name": "Esportes e Lazer",
      "products": 671,
      "avg_change_pct": 1.2,
      "cheaper_pct": 6,
      "same_pct": 78.2,
      "pricier_pct": 15.8
    },
    {
      "id": 100532,
      "slug": "calcados-femininos",
      "name": "Calçados Femininos",
      "products": 896,
      "avg_change_pct": 1.7,
      "cheaper_pct": 7,
      "same_pct": 77.9,
      "pricier_pct": 15.1
    },
    {
      "id": 100643,
      "slug": "livros-e-revistas",
      "name": "Livros e Revistas",
      "products": 626,
      "avg_change_pct": 1.4,
      "cheaper_pct": 7.7,
      "same_pct": 77.3,
      "pricier_pct": 15
    },
    {
      "id": 100638,
      "slug": "papelaria",
      "name": "Papelaria",
      "products": 439,
      "avg_change_pct": 1.8,
      "cheaper_pct": 6.8,
      "same_pct": 78.8,
      "pricier_pct": 14.4
    },
    {
      "id": 100015,
      "slug": "viagem-e-malas",
      "name": "Viagem e Malas",
      "products": 267,
      "avg_change_pct": 0.6,
      "cheaper_pct": 4.9,
      "same_pct": 81.3,
      "pricier_pct": 13.9
    },
    {
      "id": 100636,
      "slug": "casa-e-decoracao",
      "name": "Casa e Decoração",
      "products": 3264,
      "avg_change_pct": 0.7,
      "cheaper_pct": 13.9,
      "same_pct": 72.4,
      "pricier_pct": 13.7
    },
    {
      "id": 100630,
      "slug": "beleza",
      "name": "Beleza",
      "products": 2144,
      "avg_change_pct": -0.5,
      "cheaper_pct": 16.2,
      "same_pct": 70.6,
      "pricier_pct": 13.2
    },
    {
      "id": 100012,
      "slug": "calcados-masculinos",
      "name": "Calçados Masculinos",
      "products": 396,
      "avg_change_pct": 1.1,
      "cheaper_pct": 8.6,
      "same_pct": 78.3,
      "pricier_pct": 13.1
    },
    {
      "id": 100631,
      "slug": "pets",
      "name": "Pets",
      "products": 586,
      "avg_change_pct": 0.9,
      "cheaper_pct": 12.5,
      "same_pct": 74.9,
      "pricier_pct": 12.6
    },
    {
      "id": 100632,
      "slug": "maes-e-bebes",
      "name": "Mães e Bebês",
      "products": 789,
      "avg_change_pct": 0.1,
      "cheaper_pct": 14.6,
      "same_pct": 73.1,
      "pricier_pct": 12.3
    },
    {
      "id": 100013,
      "slug": "celulares-e-acessorios",
      "name": "Celulares e Acessórios",
      "products": 573,
      "avg_change_pct": 1,
      "cheaper_pct": 4.5,
      "same_pct": 83.6,
      "pricier_pct": 11.9
    },
    {
      "id": 100009,
      "slug": "acessorios-de-moda",
      "name": "Acessórios de Moda",
      "products": 378,
      "avg_change_pct": 1.1,
      "cheaper_pct": 3.2,
      "same_pct": 85.2,
      "pricier_pct": 11.6
    },
    {
      "id": 100639,
      "slug": "hobbies-e-colecoes",
      "name": "Hobbies e Coleções",
      "products": 447,
      "avg_change_pct": 0.6,
      "cheaper_pct": 5.1,
      "same_pct": 84.1,
      "pricier_pct": 10.7
    },
    {
      "id": 100535,
      "slug": "audio",
      "name": "Áudio",
      "products": 509,
      "avg_change_pct": 1.3,
      "cheaper_pct": 4.5,
      "same_pct": 84.9,
      "pricier_pct": 10.6
    },
    {
      "id": 100633,
      "slug": "moda-infantil",
      "name": "Moda Infantil",
      "products": 1006,
      "avg_change_pct": 0.7,
      "cheaper_pct": 7.3,
      "same_pct": 82.9,
      "pricier_pct": 9.8
    },
    {
      "id": 100635,
      "slug": "cameras-e-drones",
      "name": "Câmeras e Drones",
      "products": 215,
      "avg_change_pct": 0.5,
      "cheaper_pct": 8.4,
      "same_pct": 83.3,
      "pricier_pct": 8.4
    },
    {
      "id": 100533,
      "slug": "bolsas-masculinas",
      "name": "Bolsas Masculinas",
      "products": 315,
      "avg_change_pct": 0.6,
      "cheaper_pct": 5.7,
      "same_pct": 86,
      "pricier_pct": 8.3
    },
    {
      "id": 100634,
      "slug": "games-e-consoles",
      "name": "Games e Consoles",
      "products": 224,
      "avg_change_pct": 0.3,
      "cheaper_pct": 10.7,
      "same_pct": 81.3,
      "pricier_pct": 8
    },
    {
      "id": 100016,
      "slug": "bolsas-femininas",
      "name": "Bolsas Femininas",
      "products": 303,
      "avg_change_pct": 0.4,
      "cheaper_pct": 6.9,
      "same_pct": 85.5,
      "pricier_pct": 7.6
    },
    {
      "id": 100017,
      "slug": "moda-feminina",
      "name": "Moda Feminina",
      "products": 1422,
      "avg_change_pct": 0.5,
      "cheaper_pct": 4.7,
      "same_pct": 87.8,
      "pricier_pct": 7.5
    },
    {
      "id": 102187,
      "slug": "automotivo",
      "name": "Automotivo",
      "products": 1271,
      "avg_change_pct": -0.7,
      "cheaper_pct": 15,
      "same_pct": 77.5,
      "pricier_pct": 7.5
    },
    {
      "id": 100644,
      "slug": "computadores-e-acessorios",
      "name": "Computadores e Acessórios",
      "products": 816,
      "avg_change_pct": 1,
      "cheaper_pct": 3.4,
      "same_pct": 89.2,
      "pricier_pct": 7.4
    }
  ],
  "by_store": [
    {
      "id": "shopee",
      "name": "Shopee",
      "products": 20686,
      "avg_change_pct": 0.9,
      "cheaper_pct": 10,
      "same_pct": 77.2,
      "pricier_pct": 12.8
    }
  ],
  "daily": [
    {
      "day": "2026-10-22",
      "products": 32907,
      "avg_change_pct": 0,
      "pricier_pct": 2.6,
      "cheaper_pct": 3.2
    },
    {
      "day": "2026-10-23",
      "products": 28194,
      "avg_change_pct": -0.1,
      "pricier_pct": 1.9,
      "cheaper_pct": 3
    },
    {
      "day": "2026-10-24",
      "products": 32333,
      "avg_change_pct": 0,
      "pricier_pct": 2.2,
      "cheaper_pct": 2.4
    },
    {
      "day": "2026-10-25",
      "products": 30190,
      "avg_change_pct": 0.1,
      "pricier_pct": 2.3,
      "cheaper_pct": 2.2
    },
    {
      "day": "2026-10-26",
      "products": 32552,
      "avg_change_pct": 0.1,
      "pricier_pct": 2.5,
      "cheaper_pct": 2.4
    },
    {
      "day": "2026-10-27",
      "products": 29237,
      "avg_change_pct": -0.1,
      "pricier_pct": 3.1,
      "cheaper_pct": 3.9
    },
    {
      "day": "2026-10-28",
      "products": 23267,
      "avg_change_pct": -0.3,
      "pricier_pct": 4.4,
      "cheaper_pct": 7.3
    },
    {
      "day": "2026-10-29",
      "products": 22593,
      "avg_change_pct": 0.1,
      "pricier_pct": 5.6,
      "cheaper_pct": 6.8
    },
    {
      "day": "2026-10-30",
      "products": 21053,
      "avg_change_pct": 0.1,
      "pricier_pct": 6.1,
      "cheaper_pct": 7.1
    },
    {
      "day": "2026-10-31",
      "products": 20208,
      "avg_change_pct": 0.3,
      "pricier_pct": 7,
      "cheaper_pct": 6.9
    },
    {
      "day": "2026-11-01",
      "products": 23497,
      "avg_change_pct": 1.2,
      "pricier_pct": 12.5,
      "cheaper_pct": 9.3
    },
    {
      "day": "2026-11-02",
      "products": 23688,
      "avg_change_pct": 1.1,
      "pricier_pct": 12.1,
      "cheaper_pct": 9.8
    },
    {
      "day": "2026-11-03",
      "products": 22441,
      "avg_change_pct": 0.5,
      "pricier_pct": 10.9,
      "cheaper_pct": 10.7
    },
    {
      "day": "2026-11-04",
      "products": 20306,
      "avg_change_pct": 0.5,
      "pricier_pct": 11.8,
      "cheaper_pct": 10.9
    }
  ],
  "license": "CC BY 4.0",
  "attribution": "cloo.be, Black Friday 2026 (https://cloo.be/black-friday/)"
}